CFO at Nomad
Stop letting high fuel prices and complicated accounting hold your business back—clear the road to financial freedom with Nomad.
Growth is exciting. But it’s also expensive. As companies scale, cash flow becomes the lifeblood of survival. You can raise capital, sign new customers, and hire top talent, but if your cash flow isn’t managed properly, growth can quickly become unsustainable.
As a CFO who has helped companies scale, I’ve learned that managing cash isn’t glamorous, but it’s everything. Here are some lessons that can keep your growth on track.
Cash flow forecasting is more than a spreadsheet exercise: it’s about visibility and control. A rolling 12-week cash flow model, updated weekly, gives you real-time visibility into upcoming gaps and opportunities.
With this model, you can:
Visibility is power. Forecasting gives you the clarity to grow without fear.
It may sound simple, but discipline is crucial. Encourage early payments from customers by offering small discounts and enforcing clear payment terms. On the flip side, negotiate longer terms with vendors whenever possible. The goal is to stretch your “cash conversion cycle” so money stays in your bank account longer.
Rapid growth can tempt you into overspending on sales, equipment, or hiring. Not all growth moves are created equal.
Prioritize investments with the fastest payback and track metrics like Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV). If the math doesn’t support the spend, scale back before it drains your runway. Smart growth is disciplined growth.
Cash flow is smoother when you have the right partners in your corner. Maintain open lines of communication with your banks, investors, and financial partners so they understand your business rhythm. Establishing trust early can be the difference between securing a line of credit when you need it most and running out of options.
Modern tools aren’t just nice-to-haves - they’re business accelerators. Platforms like the Nomad platform can give you real-time visibility into cash inflows and outflows. Whether it’s AI-driven spend analytics, embedded payments, or automation of invoicing and reporting, the right systems free your finance team from firefighting and allow them to focus on strategy.
At the end of the day, cash flow management is about more than numbers – it’s about discipline. Growing companies succeed when they respect the fundamentals by watching the numbers closely, staying agile, and never letting growth outpace financial health.
Because growth is only worth it if you can sustain it.
